Mar 25, 2012
Why Kakani can not be like Nagarkot?
Why Langtang region can not be like Everest or Annpurna?
Why Shivapuri and Langtang National Park can not be promoted even though it is just near by the capital?
Why Historical places like Nuwakot durbar square, devigat, historic war fort Rasuwa Gadhi are hidden by the Nepalese government?
Why Political Leaders from Nuwakot/Rasuwa never wake up to development of tourism infrastructure in their elected region?
Why Entrepreneur from Rasuwa/Nuwakot never bring their investment to the village of Rasuwa and Nuwakot?
Why Journalist from Rasuwa/Nuwakot never work on tourism research base journalism in their own area!!!
It was great evening at Black Oliver Restaurant, Thamel !! Being as a secretary of Rasuwa Nuwakot Paryatan Samaj myself was their to attend small gathering between Rasuwa-Nuwakot journalist and entrepreneur.
Well just do not know myself how the things move ahead but things looks more positive. Rasuwa Nuwakot got so much potential people around in the capital city Kathmandu. I think At the very beginning Kathmnadu based tourism entrepreneur and journalist are more than enough to find road ahead for the development and promotion of tourism in Rasuwa and Nuwakot but later needs bigger arena to create mass movement.
Deepak Mahat is the complete knowledge base person, his details views on responsible tourism towards to Rasuwa and Nuwakot was really inspiring. He describe about the responsible tourism to promote Rasuwa-Nuwakot tourism industry, his thoughts to create Rasuwa-Nuwakot Paryatan Samaj is the logical important and vital to promote its regional economical development.Journalist from Rasuwa and Nuwakot can easily makes some noise around national level media which can help to open the eyes of policy makers/political leaders so on.
I cordially invited to attend another gathering program at Tourism Board, Kathmandu, Nepal 27th march 2012.
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Feb 01, 2012
Pashmina from Nepal are the best in quality because of the conditions to which the mountain goats have adapted over centuries. The high Himalayas of Nepal has a harsh, cold climate and in order to survive, the mountain goats have developed exceptionally warm and light fiber which may be slightly coarser and warmer than cashmere fibers obtained from lower region goats. Nepali pashmina is called Changra Pashmina. But the fact is, Ladakh pashmina is also similar to the Nepali pashmina as the Ladakhi pashmina is produced in similar high altitudes of chanthan on the India\China border at Kashmir. There we find very cold temperatures, and the climate is very supportive to the pashmina breed of goat. To survive the freezing read more in wikipedia http://en.wikipedia.org/wiki/Pashmina
Buying Pashmina online, please visit http://www.wholesalepashmina.com
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Jun 29, 2011
After many, many rumors, Google has finally taken the lid off its social networking effort: The Google+ Project, designed to bring the “subtlety and substance of real-world interactions” to “awkward” and “rigid” online communications and sharing. It’s in “field trial” currently, with an invitation needed to access this early version
The Google+ Project tries to address the perceived shortcomings of networks like Facebook in a few ways, according to the official Google blog entry:
+Circles: Modern social networks make everyone a “friend,” but most people keep their work lives, their family lives, and their social lives separate. So rather than make every single update go to every single person, just define which Circle everyone belongs to and share whatever you’d like with the audience it’s intended for – without any danger of your boss accidentally seeing something they shouldn’t.
+Sparks: Add your interests, and Google returns relevant content from across the web – and a few clicks will start a conversation about the link with the circles you choose.
+Hangouts: Flag yourself as available, and anyone who wants can initiate a live multi-user video or text chat with you. Google’s promoting it as a lot more “casual” than traditional instant messaging and chat features since it’s drop-in, drop-out according to availability.
+Mobile: Like Twitter, you can tag your posts to The Google+ Project with your location. But more interestingly, +Mobile will also add your smartphone pictures to the Google cloud in real-time to promote sharing. And you can send messages to entire Circles at once from the app. It’s only available for the Android Market right now, but Google promises an Apple iTunes App Store release coming soon.
My invitation hasn’t arrived yet (call me, Google), so I can’t speak to the usefulness Google+ personally. But it seems like Google is trying to build a smaller, more personal social network that doesn’t value massive amounts of friends so much as it does connecting with people you want to talk to.
Of course, that’s exactly what Google’s PR machine is getting at. There’s no word on Google+’s privacy settings as of yet, which is going to be the question on a lot of people’s lips. And despite the buzz (no pun intended) Google+ is sure to garner, it has its work cut out if it wants to take a chunk of Facebook’s market share. But with a billion monthly visitors, Google’s starting from a position of power.
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Jun 27, 2011
Experian Hitwise issued a report on the new alliance between Bing and Yahoo that caught our attention. Here’s what needs your attention.
In January 2010, according to the Internet measurement company, the combo achieved the highest search success rates, with 81 percent of the searches on those sites resulting in a clickthrough to a website, versus Google’s 65 percent search success rate.
This search success rate metric includes clicks on sponsored listings, ads and organic search results — the ones that are automatically produced by the search engine.
Bing, Microsoft’s search engine, began providing search and search advertising for Yahoo in October 2010, and according to Experian Hitwise, the duo continues to grow its share of all searches.
So, what does this mean for harried SMB marketers who are still coming to terms with the need to manage keywords and track conversions?
“The success rate is a good benchmark,” says Heather Dougherty, research director for Experian Hitwise. “This definitely shows that, while Google is the largest search engine, there is definitely value in spending time and making sure your results are appearing in Bing and Yahoo — because they do have a high effectiveness in driving traffic.”
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Perhaps even more important for you as a marketer, according to Dougherty, is understanding which searches are unsuccessful, that is, do not result in a click.
“Failed searches show that consumers are looking for this and not finding anything,” she explains.
If you have relevant content on your website that you think warrants a click, it could be because your site is not optimized for search. If you think this might be so, she suggests three tactics:
- Make sure your content is optimized for search, with a good concentration of keywords and variants.
- Tweak the description of your page that appears in the search result to make it seem more relevant and attractive.
- Make sure your home page, or the landing page for sponsored and paid search, clearly makes sense as the answer to your most relevant search queries.
To get this kind of insight, Dougherty warns, you will need to move up from Google Analytics to more sophisticated tools.
When cheaper is better
An analysis of the Bing/Yahoo alliance by Marin Software, a management platform for paid search, showed that traffic from it seemed to be of better quality than that from the dominant search engine.
While conversion rates for visitors from Bing/Yahoo increased by 12 percent from August 15 to December 15, 2010, the cost per click ended the year 20 percent below industry benchmarks, resulting in significantly lower cost per acquisition for advertisers.
According to Marin, while Bing has gained search share, it has not gained advertising share. Matt Lawson, Marin’s vice president of marketing, thinks this could be because many search marketers have not yet taken the time to redo their campaigns on the new, combined platform.
As a result, cost per clicks fell on a seasonally adjusted basis, compared to Google — and conversion rates rose.
“Both are really positive signs for the advertiser,” Lawson says. “The two things you worry about are, how much do you pay for your click and how much revenue are you getting from that click? People are ultimately getting a better return on investment for their search spend.”
This lag in ad volume on Bing and Yahoo reflects a misperception among advertisers that somehow the lead won’t be as good, says Ron Burr, CEO of WebVisible, a provider of local online marketing software and services.
“That is not the case,” Burr says, “and small business owners definitely should be using it. A customer is a customer.”
“As a small business owner, you don’t have time to manage search optimization and campaigns on multiple search engines,” Lawson says. The majority of SMBs have focused on Google, with maybe a little Yahoo thrown in. Now, you can buy ads on both Bing and Yahoo at the same time. “From an efficiency standpoint, it’s now much easier for advertisers to access a larger share of the market.”
If you’re not already extending your search engine optimization and marketing efforts beyond Google, now is the time.
“Over time,” Lawson says, “the cheaper rates may disappear. But the efficiencies of being able to now access close to 25 percent of the search share through one system instead of having to optimize for both Bing and Yahoo will remain. And this information is a good reason for advertisers who have been on the fence to look beyond Google.”
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